Why Your ECommerce Products Will NEVER Sell

Today I’m going to share why eCommerce products will never sell without these marketing strategies. By reading this, you will be able to sell product.

ecommerce product

If you wanna make money from the web, it’s not as simple as setting up a Shopify store and just generating sales. If it was that simple, no one would be going into an office and working in the regular workforce. Today I’m going to share why eCommerce products will never sell without these marketing strategies.

I have a question for you.

How many sales are you generating?

Leave a comment below with the number.

It could be five sales, 10 sales, or 50 sales because once you read this article, you’re going to be getting way more sales.

So you wondering what that one thing is?

It’s a persuasive copy.

No, I’m not talking about a tool or anything like that.

It really is a copy.

Just assume of it this way, someone lands on your site, whether you do ads or SEO or email marketing, they check out this product that you’re selling, but then, they don’t see much.

They only see a few sentences, maybe a picture.

Do you think they’re gonna buy it?

No, that’s why over 95, 98, 99% of your visitors do not convert and that is why you are creating eCommerce products, putting them on your store and you’re like, huh, why am I not getting any sales?

It’s because of the copy.

You’re not interacting with the person. When you go to a physical store, you’re interacting potentially with a salesperson. That salesperson guides you, they help you like you need this size to try on for this shirt?

And then you decide if this shirt looks good or not or salesperson recommend you if you don’t like this one then you should get this one.

You don’t have that on the web. So, what do you have to do to convince people to buy?

You need a persuasive copy.

So now that you know that it’s a persuasive copy, let’s go over a few things that you can do to make sure that your copy is truly persuasive.

Tip 1: Talk about the benefit.

It’s not just about selling the product, it’s about the solution, that product is giving people to their problems.

For example, if you’re selling toilet paper and toilet paper, the one that you’re selling is so soft people don’t have a rough bum from that, your solution is ultra-soft toilet paper. It’ll make you feel like your bum is sitting on clouds.

And if your reviews on that page enforce that, you’re gonna get more sales, right?

So, you have to speak about the solution and the benefit that your solution is providing.


Tip 2: Persuasive copy isn’t just a copy.

A picture says a thousand words. So, if your images are amazing in your eCommerce product, you’ll do really well. Taking professional images, 360-degree view cameras, showcasing your products, all this stuff will help boost sales and conversions.


Tip 3: Reviews

The copy isn’t just about how much can you convince people to buy your product. it is also how much can other people convince others to purchase your product.

You need a lot of feedback on your site. Whether they are negative reviews or positive reviews, let them all through because they’ll help tell other people if they should be buying your product.


Tip 4: Going In-depth

When it comes to persuasive copy, you need to make sure you go really in-depth on every little thing that your product provides. Every feature, every nook, and cranny of it.

Think about any objections someone has when it comes to buying your product. If you respond all those objections in the copy, you’ll get more sales.


Tip 5: Copy doesn’t end on your product page

Your copy doesn’t end on your product page. From your checkout page to the thank you page, all of that’s a copy. Optimize your checkout page and be like get this product delivered to you within two days, emphasizing free shipping, things like that can help boost your sales.

Using a two-step checkout rather than one-step checkout, that of course, helps boost sales as well. Doing things like on your thank you page when they checkout, upselling more products and services, that, of course, boosts sales.

If you do these things, you will start noticing that more of your products will start selling.


Be sure to checkout 5 Reasons to start selling online

Author: Muhammad Ramzan
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