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It started as a whisper in the late nineties. That gossip turned into chitchat, and now it is practically being shouted from rooftops: START SELLING ONLINE.
Still, there are many businesses are not doing it. They have good reasons, of course, but as technology advances, those good reasons are not as good as they used to be.
We believe that selling online is the best thing you can do to desperately improve customer satisfaction, increase sales, and streamline processes. Let us give you 5 good reasons why e-commerce absolutely has a place in your business.
For starters, selling online empowers you to provide great service with minimal man-hours. Time is saved with e-commerce and then it can be invested in growing your business via outbound sales and marketing, for instance, which will help you generate higher revenue in the long run.
Another great thing about starting an online business is that it allows you to automate cross-selling and upselling, and implement predictive ordering. Using these sales tactics online means that you can quickly and easily let your customers know about related products and create new demand for products they may not have been interested in at the beginning. Research shows that cross-selling and upselling results in significantly more order value.
Every successful B2B companies provide their clients with personalized product catalogs and pricing that matches their specific needs. Finding out the best way to approach this kind of customer-specific pricing and assortment, however, can be a challenge.
The modern, customer-friendly way to do this is to create an online environment (e-commerce site) for clients where they can access their personal order history and unique pricing. Such an environment is easy to install an integrated web store based on your ERP. It’s a simple solution that makes a huge difference in solving day-to-day problems in an effective and innovative way.
A B2B online sales portal saves your business money by functional as an information portal for customers.
E-commerce system can easily answer your client’s questions about sizes, colors, and quantities you have in stock, as well as queries about special discounts.
It’s also a good idea to install your system to provide information regarding other FAQ’s, such as product part availability and maintenance requests. If your web store is integrated with your ERP, you can use the logic that is already there directly in your web store.
Imagine all of the time and money you’ll save by not having to answer these kinds of questions by phone or email!
Is your order process still rely on manual processing?
Then your company is spending a lot of unnecessary time and money on a time-consuming process that is vulnerable to human error. Launching an online store (e-commerce) that is integrated with your ERP system takes order processing out of the hands of your sales team.
Starting an online store means e-commerce business is vital to fully unleashing the potential of your sales representatives.
When your web store is built inside your ERP, it can transfer data seamlessly back and forth. As a result, orders placed in your e-commerce site appear automatically in your ERP.
It works the other way around as well. Orders placed in a store, via telephone, or on the location are also directly available in your online store. If it’s in the ERP, it can be made available in your e-commerce, and that means your sales agent can create and save a quote while speaking to a client on the phone. The client can then view it, adjust it, approve it, and even turn it into order immediately.
It does not only save your company’s time, but it also increase the reliability of order information, optimizes the efficiency of your sales department, and paves the way to better customer service.
Good businesses put their clients first, and that means it is important for your clients to be able to place their orders however they like – whether it is by phone, fax, email, or online. But don’t you also want to allow customers to order whenever they like?
The easiest way to provide this service is with an e-commerce store. It will enable your company to provide customer-specific prices and products at any time whether it is a day or a night, and it will make your business available 24/7. Experiences from our B2B customers show that they sell more outside of office hours.
The 24/7 nature of web store benefits businesses just as much as clients. Pelican Rouge a brand and global coffee supplier that serves 7 million coffee lovers every day, is a great example of this. They were approaching 40,000 customers by phone every month, and they were dropping out on a lot of sales as many customers were unable to place orders during office hours.
They saw countless advantages, however, soon after launching their integrated e-commerce. 24/7 service and computerized order processing let customers place orders outside office hours, and even on weekends.
Be sure to check out Top 6 web design trends in 2020 blog articles.